Crafting Custom Pins for Your Business – A Step-By-Step Guide

Image by Lisa Redfern from Pixabay

Custom pins are a great way to promote your business. They’re also a wonderful way to recognize employees for their hard work or good customer service.

But crafting custom enamel pins isn’t always easy. So we put together this step-by-step guide to help you get started! It covers everything from design to manufacturing.


First, you need to find a manufacturer that can make the types of pins that you want. They should be able to produce enamel, metal, plastic and acrylic pins, and they should be willing to customize your design and packaging, so that your pins look great.

Once you have chosen your manufacturer, you need to provide them with your design, and they should be able to create a digital proof of your design for you to review. This will give you a good idea of how your product will turn out, and it will also allow you to see how much it costs to produce.

Next, you need to decide how many pins you want to produce. Most factories have a minimum order amount for the first production run. This will help you to validate your demand and avoid wasting time or money on manufacturing and shipping pins that will not sell.

If you want to increase your sales, you can offer a “buy one, get one free” deal, or bundle multiple pins together into thematic bundles. This will help you reach a larger audience and promote your brand more effectively.

Another great way to get your pins out there is to use social media. This is especially true if you want to target a specific group of people. Facebook ads are a good place to start, but you can also use influencers to get your pins out there.

You can also join Facebook groups that are specifically about enamel pins and share your designs there. This will require some work on your part, but it is a great way to gain exposure and build your audience.

To avoid getting booted from these groups, be a constructive member of the community and share interesting pins with your followers. This will ensure that you are seen as a legitimate member of the group, and it is also a great way to reach new customers.

After you’ve made all these decisions, you can now start the production process. This will involve ordering the smallest run of pins possible to test the market and make sure that there is enough demand for your product. If you’re happy with the results, you can then scale up and start a bigger production run.

Getting Started

Enamel pins are a fantastic way to show off your design work. They’re also a great way to promote your business. Whether you want to create custom pins as a side hustle or a full-time career, there are some things you need to know before getting started.

design work
Image by Jess Bailey from Pixabay

First, you need to decide the tangible of your design. This includes the size and shape of the pin, as well as the material it’s made from. For example, you can choose between hard or soft enamel, which is a matter of personal preference.

Once you have your design ready, we will send you a free proof of your work for your approval. You can then request changes, if needed, before we move into production.

Generally, we can produce your custom pins within 2-4 weeks, but this can vary depending on the complexity of your design and the options you’ve chosen. Special options, like rainbow plating, can add on to this timeframe.

It’s a good idea to start with a simple design that you can adapt to more complex shapes and sizes later on. This will help you understand what works and what doesn’t.

Next, you’ll need to find an enamel pin manufacturer who can help you turn your ideas into reality. These companies will handle the entire process, from designing your pin to manufacturing and shipping it to you.

When it comes to choosing a manufacturer, you’ll want to make sure they have experience making enamel pins in the same style as your design. This is especially important if you have a complicated design that needs to be crafted into pin form.

Then, you’ll need to figure out how to market your new business and get your enamel pins in front of potential customers. The most straightforward way to do this is through social media, but there are other strategies as well.

For example, Facebook ads are a great way to reach a specific group of people who share your passions and values. You can use this strategy to target customers that are interested in your niche, and it’s one of the most effective marketing tactics available with a return on investment of up to $18 for every dollar spent.


Custom pins and acrylic stand are a great way to promote your business, build brand awareness, and build a connection with your customers. They are also a great way to give a memorable gift to your employees.

There are many different types of custom pins to choose from, including die struck pins, offset epoxy lapel pins, and hard enamel pins. The type of custom pin that you select depends on your needs and budget.

If you’re looking for a more affordable option, soft enamel pins are an excellent choice. They’re available in a wide variety of colors and designs. They’re also easy to customize and have a high perceived value.

You can even use a clear coat of resin on top to make the pin smooth and textureless. This is a great option for people who want a more durable pin that’s perfect for wearing outdoors or to attach on hats.

Another popular option is die struck pins, which are made by pressing metals, like iron, copper, and gold, against a mold to create your design. They can be made in a variety of shapes, including circles and squares.

They’re also an affordable option if you need to order a small quantity and don’t have a lot of money to spend. They’re usually made in China, but you can find US-made options as well.

These companies typically have a minimum order quantity (MOQ) of 100 pieces per pin design. They’ll also have to incur the cost of creating a mold in order to produce your pins.

While it’s tempting to jump right into a large-scale production of your custom pins, this can be a costly mistake. A lower MOQ can help you avoid excess pins that will end up sitting on a shelf, collecting dust.

It’s also important to check if the factory you’re choosing will offer a refund if you don’t love your pins when they arrive. This will ensure that you’re always happy with the design and quality of your pins.

The best way to ensure you’re getting the pins that you need is to find a manufacturer that has a long history of making quality products. Often, these companies are owned and operated by people who are passionate about what they do. They’ll be more than happy to walk you through the process of crafting custom pins for your business and to help you navigate the process.


Custom pins are a great way to market your business, and can be used for a variety of purposes. They can be a fun way to recognize employees for their hard work, or they can be used as prizes at trade shows and other events.

Custom pins are a great way to market your business
Photo by Melinda Martin-Khan on Unsplash

One of the most effective ways to promote your enamel pins is through social media. You can use Instagram and Facebook to advertise your pins, and they can be a great way to build your community and generate sales. You can also use influencer marketing to find potential customers and get them excited about your brand.

Another way to market your enamel pins is through a physical storefront. You can set up a shop on sites like Etsy and create an online store to sell your products directly to customers. This allows you to focus on selling your pins, and it eliminates the need for managing your inventory.

You can also use enamel pins to reward loyal customers and encourage them to buy more from you. You can offer free shipping or discounts on their next purchase if they wear the custom pin you design.

If you’re looking for an affordable and easy way to promote your business, enamel pins are a fantastic option. They can be created to look incredibly high-quality, and they can make your business stand out from the rest of the crowd.

To ensure that your enamel pins are made to the highest standards, you’ll need to work with a manufacturer who can take your ideas and turn them into a reality. You can find a number of manufacturers who specialize in creating these products, so it’s important to shop around and compare prices before making your final decision.

Once you’ve found a good manufacturer, it’s time to start designing your custom pins. You can choose to use text or images, and you can even include a company logo.

The hardest part about designing your own pins is actually coming up with the design. This is where you need to be creative and think of something unique that will make your product stand out from the rest.